About Us

plus ultra about

ORAL CARE REIMAGINED

Our smiles make us unique, which is why we were tired of seeing the same smile everywhere–that perfect pearly white grin didn’t represent the smiles we saw every day, in real life. We noticed that the oral care industry was centered on aspiration, not inclusion. Perfection not quirks, originality, or flaws. So we decided to create a new kind of oral care brand. One that cultivates a community and culture of inclusion. We are here to take care of your smile–so you can focus on the things that make you smile. So bring us your gaps, chips, braces, and pearly whites if you have them! We look forward to making you smile.

BETTER PRODUCTS FOR A BETTER PLANET

We believe investing in quality and never sacrificing for the bottom line. High quality personal care essentials and accessories that protect and celebrate your smile. We know that being both natural and high performance can go hand in hand. We combine innovation and utility with clean and simple design.

OUR COMMITMENT

Plus Ultra is rooted in sustainability, inclusivity, eco-conscious production, and philanthropy. Because taking care of our planet makes us smile. 

WE STAND FOR

Inclusivity & representation. Eco-conscious practices. Elevated, clean and high-quality products. Keeping our planet & oceans clean.

ALL NATURAL ALL THE TIME

We only use clean non-toxic ingredients and natural materials
100% natural, biodegradable and compostable bamboo materials
100% natural ingredients
100% FSC certified biodegradable and compostable paper materials
Recyclable aluminum tubes
No artificial dyes
No BPA, SLS, parabens or neurotoxins 
FDA certified
Dentist Recommended