PLUS ULTRA
Oral Care Reimagined
We're PLUS ULTRA. We create natural, sustainable, beautiful oral care for every smile.
We are rooted in inclusivity, eco-conscious production, and philanthropy. Because taking care of our planet makes us smile.
NEW!
Premium Whitening Strips
Enhance your natural smile with PLUS ULTRA's Premium Teeth Whitening Strips. Our 14 day teeth whitening treatment includes 28 natural mint flavored strips total to make your teeth shine brighter.
New!
Premium Teeth Whitening Gel
Brighten your natural smile with PLUS ULTRA's Premium Teeth Whitening Gel. A new, eco-friendly way to whitening your teeth!

NEW!
Toothpaste Turn Key
Our new toothpaste turn keys are your new best friend. Make life easy and add a turn key to your next toothpaste order. First one is on us!
Our Breakthrough Product
Our new, cornstarch electric toothbrush replacement heads are made from biodegradable cornstarch and soft, nylon bristles. We're so excited to unveil this first ever eco-friendly brush head that is designed by dentists and compatible with all click-on handle Philips Sonicare electric toothbrush bases.
An All-Natural Experience
Elevate your overnight bag with key essentials. Our products are all-natural and designed with professionals and the planet in mind.
Embrace Your Smile
We started with a biodegradable, dentist-approved bamboo toothbrush and have continued to innovate and create more products to keep you smiling.
All Natural, Eco-friendly & Made in the USA
Our all natural mint gel toothpaste is making headlines.
We never use: Fluoride, SLS, parabens, artificial ingredients or colors, endocrine disrupters or neurotoxins. Packaged in an eco-friendly, recyclable aluminum tube.
Oh, and we proudly make this product in the USA using local and globally sourced ingredients.
Transform Your Routine
We believe the products you use everyday should be good for you and for the planet.