Oral Care Reimagined
We're PLUS ULTRA. We create natural, sustainable, beautiful oral care for every smile.
We are rooted in inclusivity, eco-conscious production, and philanthropy. Because taking care of our planet makes us smile.
Our Breakthrough Product
Our new, cornstarch electric toothbrush replacement heads are made from biodegradable cornstarch and soft, nylon bristles. We're so excited to unveil this first ever eco-friendly brush head that is designed by dentists and compatible with all click-on handle Philips Sonicare electric toothbrush bases.
Embrace Your Smile
We started with a biodegradable, dentist-approved bamboo toothbrush and have continued to innovate and create more products to keep you smiling.