Oral Care Reimagined
We're PLUS ULTRA. We create natural, sustainable, beautiful oral care for every smile.
We are rooted in inclusivity, eco-conscious production, and philanthropy. Because taking care of our planet makes us smile.
Our Breakthrough Product
Our new, cornstarch electric toothbrush replacement heads are made from biodegradable cornstarch and soft, nylon bristles. We're so excited to unveil this first ever eco-friendly brush head that is designed by dentists and compatible with all click-on handle Philips Sonicare electric toothbrush bases.
An All-Natural Experience
Elevate your overnight bag with key essentials. Our products are all-natural and designed with professionals and the planet in mind.
All Natural, Eco-friendly & Made in the USA
Our all natural mint gel toothpaste is making headlines.
We never use: Fluoride, SLS, parabens, artificial ingredients or colors, endocrine disrupters or neurotoxins. Packaged in an eco-friendly, recyclable aluminum tube.
Oh, and we proudly make this product in the USA using local and globally sourced ingredients.