About


plus ultra about

FOR EVERY SMILE

PLUS ULTRA is reimagining what an Oral Care brand can look like.

Since the launch of our dentist-designed bamboo toothbrushes, we've grown nationwide and have innovated more products that'll keep you smiling. From bamboo travel cases, to all-natural toothpaste, and cornstarch electric toothbrush heads, our brand is shaking things up in the oral care category. We work with professional to bring you the best and always design with the planet in mind.  
There's more good news! Not only have we brightened millions of smiles over the years, we've also prevented more than 1,500 tons of plastic from entering our landfills and oceans just by customers switching to our bamboo toothbrushes and kicking their old plastic habit. Find us at your local conscious retailer like Whole Foods Markets, ThriveMarket.com, Erewhon, Natural Grocers, Mother's Markets, Vitamin Cottage and Coops! 
Rooted in sustainability, eco-conscious production, and philanthropy, PLUS ULTRA creates eco-friendly common-sense products that support positive change and serve the greater good.

 

THE BRUSH

PLUS ULTRA is the only bamboo toothbrush that is designed by dentists. We are also the only bamboo toothbrush that complies with the American Dental Association's recommendations and are FDA approved. Our unique soft, BPA-free, wave-shaped, bristle head is what makes our toothbrush out perform every other bamboo toothbrush brand.

BRISTLES
Dentist designed wave-shaped bristle head that’s made of soft nylon, free of color dyes.
HANDLES
Sustainable, 100% naturally grown Moso bamboo that is sanitized with a hydrogen peroxide rinse. Sealed with wax to prevent moisture. Our handles are compostable and biodegradable. 

 

BEHIND THE BRAND

FEMALE FOUNDED + AMERICAN OWNED + MISSION DRIVEN
Our Founder and CEO, Christina Ramirez started PLUS ULTRA in Venice, CA in response to the global plastic pollution crisis and with a mission to eradicate the billions of plastic toothbrushes that are thrown away each year. 
PLUS ULTRA is the national motto of Spain and is Latin for “further beyond”. Christina had the phrase “plus ultra” ingrained in her mind and heart since she traveled to Barcelona to study her family heritage. When she returned to Venice, she named her company PLUS ULTRA to pay homage to her grandfather. Today, it’s the mantra we’ve adopted to inspire innovation and forward thinking. PLUS ULTRA redefines utility to include the greater good by creating products that inspire conscious consumerism.