Reintroducing Plus Ultra: A New Kind of Oral Care, For Every Smile
We’re Plus Ultra. We believe that the products you use everyday should make you smile. We believe that sustainable, eco friendly products should be for everyone and we believe that every smile is beautiful.
Originally founded in 2012 with our all natural, bamboo toothbrush, we’ve continued to reimagine and reinvent our vision of what oral care can be.
We first got into this business with a focus on sustainability, which is why a bamboo toothbrush was our first product, but Plus Ultra is now bigger than that. At the heart of Plus Ultra are 2 tenets; caring for your smile and caring for the planet.
While we continue to be rooted in sustainability and eco friendly practices, our priorities have grown to ensure that sustainability and elevated, chic personal care items are accessible for everyone. Our brand is for everyone, not just for those who are as passionate about the planet as we are.
It started with a bamboo toothbrush and we are continuing to grow and have continued to innovate on ways that we can make caring for yourself and the caring for the planet more fun, more easy, and more beautiful.
Thank you for coming along on this journey with us.